Why This Kolaveri Di

Why This Kolaveri Di (Tamil: வொய் திஸ் கொலவெறி டி; English: Why this murderous rage, girl?) is a song from the soundtrack of the upcomingTamil film 3, due to be released in 2012. Soundtrack and background score is composed by Anirudh Ravichander, who makes 3 his debut album. The song is written and sung by Dhanush.^[1] A promo of this song was released on YouTube^[2] on 16th November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (Tamil–English) lyrics.^[3][4] Soon, the song became the most searched YouTube video in India.^[5][6] [7]

Contents   [hide]  1 Background 2 Lyrics 3 Music video 4 Release 5 References 6 External links

[edit]Background

According to composer Anirudh Ravichander, the director of the movie, Aishwarya Dhanush demanded a light-hearted fun song about love failure. He had come up with a tune in twenty minutes. Anirudh further recalled that, he was not aware of what mood Dhanush was in, for he [Dhanush] started singing in broken English and came up with this in 20 minutes.^[8]

As Dhanush says, it’s a song fit only for bathroom singers. Its simplistic and rustic beats make it more catchy to the commoner. Heartbreak is a phenomenon almost everyone can relate to. The song was initially leaked to the internet, and the makers, having noticed its popularity, decided to go for an official release.^[9]

[edit]Lyrics

The lyrics of this song is rather simple and is written in the easiest form of Tanglish, a mixture of Tamil and English. The lyrics portray the feelings of an average Indian boy, who has failed in love, or who has some problems with his girl.

[edit]Music video

	Why This Kolaveri Di (Leaked version) feat.Dhanush Why This Kolaveri Di (Leaked version) feat.Dhanush
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This song was initially leaked on the Internet, and the makers, having noticed its popularity, decided to go for an official release.^[9] The music video features the actor-playback singer Dhanush singing the song in AM Studios, and composer Anirudh at the piano, while Dhanush's wifeAishwarya Rajinikanth who is the director of this movie and co-star Shruti Haasan watch along and give suggestions.^[3]

[edit]Release

Upon release, the hashtag #kolaveri topped the Indian trends in Twitter on the evening of 21 November 2011.^[10] Within 10 days of the video release, the song has more than 6.5 million views on YouTube. The video also saw a million shares on Facebook and trending continuously on Twitter. The song is also a hit among non-Tamilians as well due to the lyrics, which is partially Tamil and English.^[11][12]

On 24 November, the song became the first Tamil song to be premiered on a national music channel, MTV India on 24 November.^[13]

[edit]References

1. ^ "Why This Kolaveri Di?". Sify. 17 November 2011. Retrieved 23 November 2011.
2. ^ "YouTube Video". YouTube. 16 November 2011. Retrieved 23 November 2011.
3. ^ ^a b "Why this Kolaveri Di?". Sify. 17 November 2011. Retrieved 21 November 2011.
4. ^ Marur, Deeksha (21 November 2011). "Kolaveri Di goes viral". Times of India. Retrieved 21 November 2011.
5. ^ "Kolaveri is the most searched video". 21 November 2011. Retrieved 23 November 2011.
6. ^ "Danush's '3 - Why this kolaveri di' a smashing hit - Video". KollyInsider. 19 November 2011. Retrieved 19 November 2011.
7. ^ "Tamil 'nonsense' film song goes viral in India". BBC. 19 November 2011. Retrieved 19 November 2011.
8. ^ "Why this ‘Why his Kolaveri’?". The Hindu. 23 November 2011. Retrieved 23 November 2011.
9. ^ ^a b Ramanujam, Srinivasa (11 November 2011). "'3' songs leaked!". Times of India. Retrieved 21 November 2011.
10. ^ "Kolaveri di song goes viral on Net". The Times of India. 24 November 2011. Retrieved 24 November 2011.
11. ^ "The Kolaveri Di phenomenon". The Times of India. 23 November 2011. Retrieved 23 November 2011.
12. ^ "Kolaveri Di: Tamil actor Dhanush's studio rendering of bathroom crooning becomes a global rage". The Economic Times. 23 November 2011. Retrieved 23 November 2011.
13. ^ "With millions of hits, 'Kolaveri Di' on song". The Times of India. 25 November 2011. Retrieved 26 November 2011.